ITHIC 2026: Key Takeaways from the Italian Hospitality Investment Conference

The main Italian conference on investments in the hotel business, ITHIC (Italian Hospitality Investment Conference), was successfully held in Milan at the end of September.

It was attended by professionals from the hospitality sector: representatives of hotel chains, investment funds, banks, and consulting companies. In total, more than 1,400 participants from 25 countries.

The main focus of this year: it is not enough to simply invest — it is important to invest well. Throughout the conference, participants shared ideas, presented projects, and established new business connections.

After attending the conference, Trevi Elite Real Estate selected the main theses from the rich program:

• Summer performance and international flows.
• Summer 2026 confirmed the high attractiveness of international demand, in particular from outside Europe, for hotels in Italy, especially for properties in secondary locations: small art cities, seaside and mountain resorts, thermal areas, rural tourism.
• Human capital as an important value lever:

The reputation and success of the hotel business depend on people. Against this background, strategic training projects were noted, including the presentation of Fondazione Hereditas, presented by BWH Hotels.

For the first time, the Italian region of Piedmont officially participated in ITHIC to present directly to funds and large international investment groups directions attractive for investment.

• New market trends:

Growth in the branded residences segment was noted. A comparison of leading industry players, including representatives of Marriott International, Omnam Investment Group, and Falkensteiner Residences, was conducted to analyze the main drivers of development, investor expectations, and trends in this segment, which is new for Italy.

• Diversification and the importance of ensuring sustainability, design, and management innovation in the hotel business.

Current hotel offers and the latest news in the hospitality segment — on our website www.trevi-elite.com.