Investing in real estate in Italy has long been considered one of the most stable and prestigious ways to preserve and grow capital. But beyond preservation, what about income? In this article, we’ll explore how much you can realistically earn if you buy an apartment in Rome for short-term rental — using a real, turnkey property as an example.
Why Rome Remains a Prime Location for Rental Investment
Rome isn’t just Italy’s capital — it’s one of the world’s most iconic tourist destinations. In 2023 alone, more than 15 million tourists visited the Eternal City. And increasingly, these visitors are choosing apartments over hotels. The demand for short-term rentals in Rome isn’t a trend — it’s a stable, growing market.
More importantly, the rental season in Rome lasts all year long. Unlike beach destinations, Rome welcomes guests 12 months a year. Spring and autumn bring cultural festivals and exhibitions, summer attracts vacationers, and winter brings Christmas markets, New Year’s events, and fashion sales. This ensures consistent occupancy and reliable rental income for owners.
Rome’s short-term rental market is regulated, and properties must be licensed to operate legally. This ensures a safer investment environment. Owning a licensed property not only protects your investment but also increases its market value and trustworthiness with guests.
Turnkey Property: No Renovation, No Waiting
Many listings on the Italian real estate market look good on paper, but they require extensive renovation, furnishing, and administrative work before they can be rented out.
The featured property in this article is a fully renovated and furnished apartment just steps from Piazza del Popolo and Villa Borghese — in the heart of historic Rome. At 53 square meters, it’s compact but efficient, offering: a complete renovation (finished in September 2024), modern finishes: parquet floors, ceramic tile, lacquered wood doors, fully equipped kitchenette and bathroom, central air conditioning for both summer and winter, fast internet, installed appliances, water heater, most importantly: a valid short-term rental license (B&B).
When you buy a licensed apartment in Rome, you eliminate the delay and uncertainty of getting your own permit. This apartment is ready to generate rental income from day one, without additional costs or waiting time.
The Cost and the Profit: Real Numbers
The asking price for the apartment is €530,000. Additional expenses include VAT (4%), agency commission, notary fees, and registration taxes. The total investment comes to €576,900.
What about income?
The average nightly rate for a similar short-term rental in this central part of Rome is €250. With a conservative 80% annual occupancy rate, this translates to:
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€6,000 per month
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€72,000 per year
Now, let’s factor in expenses:
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Property management (25%): €18,000/year
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Condominium fees: €840
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Utilities: €1,800
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Internet/Phone: €360
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Insurance: €1,200
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Municipal property tax (IMU): €1,450
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Waste collection: €324
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Miscellaneous: €600
Total annual costs: €24,574
Net profit before tax: €47,426
Tax (21%): €9,959
Final net profit: €37,467/year
This brings your ROI (Return on Investment) to 6.5% annually — in euros, with no active involvement required. Compared to long-term rentals, bank deposits, or even commercial properties, this is an excellent return in a secure, appreciating market.
How to Boost Your Rental Income Even More
Owning income-generating property in Italy is profitable — and can be even more so with the right approach:
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Use dynamic pricing tools to optimize nightly rates during peak seasons and city events.
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Offer value-added services such as airport transfers, welcome baskets, and local guides.
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Maximize your reach by listing on multiple platforms: Airbnb, Booking.com, VRBO, Expedia.
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Use professional photography and compelling descriptions to attract more bookings.
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Embrace technology: smart locks, guest welcome apps, fast Wi-Fi, smart TVs.
If you’re based outside Italy, managing a short-term rental remotely can be challenging. That’s why it’s critical to choose a professional property management company. Look for firms with:
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Transparent contracts and reporting
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24/7 guest support
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Experience with licensed vacation rentals in Rome
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Local tax compliance support
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Performance-based commission structure
The right management partner can improve occupancy, reduce stress, and boost your ROI above 7%.
Why Now is the Right Time to Buy an Apartment for Rental in Rome
The Rome real estate market is heating up — especially in the short-term rental sector. Licensed properties in the historic center are in high demand. Inventory is limited, and prices are rising.
This particular apartment offers:
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A prime central location, just minutes from Piazza del Popolo and public transit
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Fully renovated with high-end materials and design
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A valid B&B license for immediate legal operation
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Proven rental income potential: up to €72,000/year
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Realistic net income of over €37,000/year
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A ready-made business in euros, with zero setup required
These types of turnkey, licensed properties are rare. With the right strategy and support, they can deliver reliable rental income and long-term capital growth.
From Purchase to Profit: Trevi Elite Has You Covered
ince 2006, Trevi Elite has been guiding international clients through the process of acquiring luxury real estate in Rome and other Italian cities. As a registered agency with the Rome Chamber of Commerce and a member of FIMAA, Trevi Elite offers comprehensive support at every stage of the investment journey. From expert property selection and tailored investment advice to full legal and notarial transaction assistance, the agency ensures a smooth and secure experience. After the purchase, clients benefit from ongoing help with rental operations and property management, as well as guidance on taxation and income reporting. With fluent multilingual service and deep market expertise, Trevi Elite provides far more than just a property — it delivers a complete, professionally supported rental business in Italy.
