Reconsider the strategy when the signals repeat over time, not after a few weeks: offers clustered well below the asking price, fewer viewings, the same objections from visitors, and similar homes in the area selling. For reference, the Bank of Italy reports for the second quarter of 2026 an average discount of 7% on the asking price for homes across Italy, with selling times of around 5 months. These are national averages across all homes, not the prime segment. If price is the problem, make one reduction justified by data rather than a series of small cuts. Otherwise rework the presentation and the target audience, and consider an off-market sale. Our guide to mistakes to avoid when selling a luxury property in Rome covers pricing and exposure.
