You sell by controlling exposure: no listing on open portals, no address, and photographs that keep it unrecognisable. The address is shared before a viewing, and only with buyers who have already been qualified; nothing is published without your consent. The paperwork is put in order first too: the energy performance certificate (APE), which the owner must make available when negotiations begin, and a cadastral floor plan matching the state of the property, since the declaration of conformity is required for the deed to be valid. A listing cut after a few months tells the market the home is not selling, so discretion protects the price. Our guide to selling a luxury home in Rome covers timing and steps.