The main focus of the European buyers has traditionally been the luxury real estate in Milan and Rome. Notably, “the capital of shopping” is only slightly ahead of the actual capital.
More than 9% of the wealthy Europeans are interested in buying a luxury property in the capital of Lombardy, Milan, while Rome is just behind, attracting 8.7% of the wealthy inhabitants of the old continent.
A third of the European buyers are interested in only select cities in Italy
Milan and Rome are leading, followed far behind by Venice, which attracted only 2.5% of buyers.
More than 2% of buyers also highly rated two other Italian cities: Como (2.1%) and Ostuni (2%), the white town near one of the most beautiful beaches in Puglia.
Lower in the ranking of European purchases were well-known sea resorts: Porto Cervo (1.7%), Forte dei Marmi (1.6%) and Arzachena (1.2%), and, oddly enough, the same demand for real estate is for Trieste luxury property (1.4%).
And finally, the pearls of Italy – Capri, Olbia and Florence – attracted 1% of the European buyers.